Product recognition icon

Reach and React

The shelf comes alive the moment a shopper reaches

Reach for a product

Coral Nail PolishRose PerfumeVelvet LipstickAmber OudGlow Serum
Reach detected ·
Coral Nail Polish
Rose Perfume
Velvet Lipstick
Amber Oud
Glow Serum
A shopper's hand reaching for a product

Live heat map

How it works

Reach. React. Learn.

1

A shopper reaches

The moment a hand goes for a product, Reach and React knows which one, even before it leaves the shelf.

2

The screen reacts

That product's story plays on the screen beside the shelf. Reach for two and both share the screen.

3

You learn what sells

Every reach feeds your heat map, busy hours and conversion, product by product.

Shelf heat map

See where hands go, product by product

A live heat map shows the hot spots and the blind spots on every shelf. Combine it with reaches, visits and conversion to decide what goes where.

From quiet to hot
Reach and React heat map of a beauty shelf

Reaches

1,786

Average hold

11s

Visits

2,734

Conversion

48%

Figures from one month of a beauty shelf in our demo account.

Reach and React products linked to their designs

Turn every shelf into a salesperson

Reach and React senses the moment a shopper reaches for a product, before it even leaves the shelf, and plays that product's story on the screen beside it. Perfect for look-alike boxes, bottles and packs.

  • Instant Reaction: The product's design appears the moment a hand reaches for it.

  • Side-by-Side Choice: Reach for two products and both designs share the screen.

  • No Lifting Needed: It reacts to the reach itself, so even a hesitant shopper gets the story.

Reach and React monthly analytics

Measured interest. Smarter shelves

Reaches, visits and conversion reveal which products pull shoppers in, and when. Turn every reach into better merchandising.

  • Know Your Winners: See the most-reached products and how long shoppers hold them.

  • Visits and Conversion: Know how many shoppers stop at the shelf, and how many reach for a product.

  • Busy Hours: Find the hours your shelf draws the crowd, for every product.

Made for look-alike products

Wherever products look the same, let the screen tell them apart

Beauty and fragrance

Bottles that look alike, stories that don't. Show each scent and shade the moment it's chosen.

Electronics

Phones, earbuds and watches side by side, with specs on screen as soon as shoppers reach.

Wine and spirits

Tasting notes, pairings and origins for every bottle on the shelf.

Pharmacy and health

Clear product information right when shoppers hesitate between similar boxes.

Fashion accessories

Bags, sunglasses and jewellery that show the full collection on screen.

Grocery and gourmet

Recipes, origins and offers for premium products on the shelf.

Shelf heat mapsInstant content activationSide-by-side comparisonVisit and conversion insightsDesigns made in ScreenflexBusy hours by productNo lifting neededStrategic cross-selling

Reach and React

Screenflex tutorial
Play video

Watch - 6 min video

Discover How Screenflex Works

See how easy it is to bring your first screen live in minutes.

Screenflex tutorial

Case Studies

See how clients boosted sales and improved communication

Screenflex tutorial
Screenflex tutorial
Screenflex tutorial

Documentation

Here you will find all of the available documentation

Screenflex tutorial